How To Prove SEO Value In Google Analytics

  • ByDaniel Ducloux

  • Thursday, February 27, 2014

You heard it. Today we are going to discuss how to prove SEO value utilizing the Google Analytics platform for your Dallas, Austin, Houston, or San Antonio SEO Campaigns.

Measure overall organic traffic over a certain time length

Segment the search traffic by landing page

Use landing pages again (as a second dimension)

Prove additional value through multi-channel funnels

GWT – utilize Google Webmaster Tools


 Utilize paid and organic search reports in Adwords (if applicable)

Look at Google Trends data


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