Website Design
A successful inbound approach has as its foundation a website that can accommodate all of the elements needed to attract visitors (smart architecture & navigation, a prospect-focused blog, powerful testimonials and case studies, etc.), convert them into leads (relevant and compelling calls-to-action and landing pages) and others. This might mean modifying your existing site or building you a new one – either way, the goal is to be perfectly visible to Google and communicate your expertise and value to prospects.