Inbound Sales 101
Everything you need to know (at this point, at least) about the sales side of inbound.
Inbound
Marketing
MethodologyDeveloping
PersonasThe
Buyer’s
JourneyComponents
of Inbound
MarketingDoes Inbound
work for
industrial
manufacturers?
The Buyer’s Journey
Every persona goes on a journey that begins the moment he or she realizes they have a problem, and the path looks like this:
Awareness stage
The buyer knows he has a problem but may not fully understand the scope of it (why/how it’s happening or all the implications) and probably doesn’t know all the solutions that are available.
Consideration stage
The buyer has clarified/defined his specific problem or goal and is beginning to look for and narrow down solution types.
Decision stage
At this stage, he’s identified the most appropriate solution category (the right method or approach) and is preparing to make a vendor decision based on what he’s seen online.
