Google Webmaster Update 9/20/2012 – Structured Data Testing Tool

Webmaster level: All.

Today we’re excited to share the launch of a shiny new version of the rich snippet testing tool, now called the structured data testing tool. The major improvements are:

  • We’ve improved how we display rich snippets in the testing tool to better match how they appear in search results.


  • The brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our search results.


  • The tool is now available in languages other than English to help webmasters from around the world build structured-data-enabled websites.


Here’s what it looks like:

structured data testing tool screenshot

The new structured data testing tool works with all supported rich snippets and authorship markup, including applications, products, recipes, reviews, and others.

Try it yourself and, as always, if you have any questions or feedback, please tell us in the Webmaster Help Forum.

Written by Yong Zhu on behalf of the rich snippets testing tool team

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