Inbound vs Outbound Marketing
Thursday, April 23, 2015
If you haven’t heard, marketing has changed over the past several years. People aren’t as keen on obnoxious billboards or loud commercials anymore; so marketers aren’t relying on them anymore. The digital age brought us new opportunities to put the perfect product into the perfect client’s hands. In addition to being more targeted, inbound marketing is much cheaper than outbound.
The truth is, Many people completely ignore outbound marketing.
Here are 2 huge differences between inbound and outbound so you can decide for yourself if inbound is worth your time.
- Inbound communication is a two way street whereas outbound is one way. Customers find their way to you via search engines, referrals, and social media. With outbound customers are sought out through print, TV, radio, banner advertising, and cold calls.
- Inbound marketers provide value. They seek to entertain and educate their leads. Outbound marketers provide little value and rarely seek to entertain or educate their subjects.
Click HERE to learn more about the “Inbound Marketing Process” so you can get an edge on your competition!