How To Build The Best Keyword List

1. Think like a customer



2. Analyze your Goals



3. Select very specific keywords or keep them General in nature (depending on your goals)



4. Group your similar keywords into related themes



5. Choose the right number of keywords (i.e. 100 vs. 20 vs. 3)



6. Use Google keyword tool to find new keywords



7. Include negative keywords when searching for new keywords



8. Use Google’s “search terms report”. This gives you information on what your users and visitors were searching for prior to them seeing your ad online.



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